Age Group:
Adults
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Program Description
Event Details
In the 1920s, the bold and sleek Art Deco style revolutionized art, architecture, fashion, and product design—even influencing everyday items like watches. This new style called for fresh marketing approaches, and the Elgin Watch Company led the way. In this tale of local history, Author William Briska shares how they capitalized on this trend to create a new market and boost profits.